Curate, connect, and discover
About twenty years back, there was this weird transitional period after companies had figured out that harvesting their users' demographic information was a potential gold mine but before we lived in a hellish panopticon where any website operator could look up your IP address and know what you had for breakfast where some sites would try to get you to fill out, like, detailed demographic surveys before they'd let you access their stuff. Not just age, gender and geographic location, either – some of them would fish for employment status, marital status, brand preferences, even religious affiliation. A lot of folks I knew would just pick the first option in every dropdown, but my move was always to fill in the demographic information of the current Pope, at least as far as I was able to determine it (brand preference was always a tricky one). I like to think that, thanks to my efforts, their data sets are haunted to this day by a phantom pontiff.