Fundamental Edward Looks  ||  Our Flag Means Death

I love tumblr. I love that tumblr is the best social media site of 2021.

Every other site has spent the last decade perfecting the art of targeted ads. I am a wallet of flesh and blood which must be stripped bare and profiled and picked apart for the maximally efficient way to squeeze profit from my presence. Every other site will fold and morph itself to a shape of my liking - like a fairy tale trickster stealing memories and taking their mold - to lull me into compliance and loosen my coin purse.

Facebook sees me searching fitness equipment and injects my timeline with athletic wear ads. Reddit profiles the subreddits I follow and eagerly promotes a new coding bootcamp or cloud service at every turn. Google overhears me lamenting over my moving to-do list on voice call and fills in my “how much to tip movers” query before I’ve gotten the third word typed out.

Tumblr never even tried.

They could have. The information is there. The basic infrastructure, presumably, exists. Tumblr can recommend me tags based on tags I follow, blogs based on blogs I follow, even posts that for one reason or another may strike my fancy. Tumblr could be - SHOULD be - funneling this framework into advertising, as the only means that free-to-use social media platforms can turn a profit in our capitalistic hellscape.

They just don’t.

Today I saw an ad for treating Hyperhidrosis - a condition, I think, in which a person sweats too much - and I saw it twice, four posts apart, and it is so incredibly benignly impersonally ineptly untargeted toward me compared to all other pinpoint-aimed advertising that I’m endeared to it. Tumblr knows NOTHING about me. 8 years, 51,000 likes, and tumblr has not learned a THING about me.

Advertisements for a mattress? Shitty mobile game ads that don’t make even the slightest pretense at being anything other than a candy crush rip-off? Choose-your-own adventure games either about Royal Espionage or Choosing The Wrong Dress For Your Date with ZERO in-between.

And then this. This here. The culmination, the crown-jewel of tumblr’s nihilistic non-compliance with the state of social media advertising. Any pretense of capitalistic exchange is abandoned at the gas station by the side of the road. This is not a company. This is not a product. This is not anything that fulfills the contract of consumer and seller. 

THIS. THIS IS WHAT TUMBLR HAS TO OFFER INSTEAD.

“Pour vinegar on your bread, fuck you.”

“Put it in the garbage, fuck you.”

“Your wife says you’re a fucking dumbass, fuck you.”

That’s it. That’s the advertisement. You vinegar-breadless cuck. You virgin extraordinaire bereft of bread and garbage can. I am fucking your wife right now in our vinegar-soaked motel bed. She puffs a cigarette which I pulled from the trashcan and we both laugh heartily at her recounts of your immasculine ineptitude. I don’t want your money. I don’t want anything from you. Fuck you. 

Amazing. Amazing. What a state of things to ring in 2021. What a great platform we all collectively choose to be on.

mmm soob

finally completed my dnd quiz! featuring a mix and match of 30 races and 14 classes, discover who you would be in the forgotten realms! i'd be a satyr artificer :)

i watch baseball for the side quests (ps: this baseball player also makes fruit cocktails midgame)

have some doodle for your weary soul, and have a lovely day :)

Just had a dream that a novel exists which is written from the POV of an old man dying in the 1920s in the form of diary entries and bit by bit it's revealed it's actually a closeted trans woman who was out during her youth and forced to recloset and now I desperately want to read it

4/20 coppos, aka Jeans nightmare blunt rotation

I literally don't know what possessed me to make an 11 page comic over these sad old men! bon appetit <3

So, the thing about Don Quixote.

The thing about Don Quixote is that he tilts at windmills - tilts in the archaic sense of ‘charge at with a lance,’ because it’s the story of a guy who read so much chivalric romance that he lost his mind and started larping as a knight-errant. He was, if you’ll pardon the phrasing, chivalrybrained.

The thing about Don Quixote is, sometimes people take it as this story of whimsical and bravely misguided individualism or ‘being yourself’ or whatever, and they’re wrong. If it took place in the modern day, Don Quixote would absolutely be the story of a trust fund kid who blew his inheritance being a gacha whale until his internet got cut off so now he wanders around insisting that people refer to him as ‘Gudako.’

But the real thing about Don Quixote is that it was published in the early 1600s, and the thing about the 1600s is that Europe was one big tire fire. This is because 1600s Europe was still organized around feudalism (or ‘vassalage and manorialism’ if ya nasty), which assumed that land (and the peasants attached to it) were the only source of wealth. And that had worked just fine (well, ‘just fine,’ it was still feudalism) for a long time, because Europe had been a relative backwater with little in the way of urbanization or large-scale trade.

That was no longer true for Europe in the 1600s. The combination of urban development, technological advances, and brutal Spanish colonialism meant that land was no longer the sole source of wealth. Sudden there was a new class of business-savvy, investment-minded upwardly-mobile commoners, and another new class of downwardly-mobile gentry who simply couldn’t compete in this new fast-paced economy. Cervantes saw this process with his own eyes.

One of the symbols of this new age was the windmill, a complicated piece of engineering that was expensive to build but would then produce profits indefinitely - in other words, a windmill was capital.

The thing about Don Quixote is, when he tilts at windmills, he has correctly identified his nemesis.

I need to watch this video every day or I get sick