Ok But Can We Talk About The “merch” Thing?? They Did It Again

Hi, Stuck! Same anon with the big post you liked the other day. I have another one I’d like to share if that’s ok with you.

So far from what I understand when the group went on hiatus Lauren signed solo for Columbia. Then she spent 3 years basically shelved with them to simply walk away to be independent. This got me thinking why would they release her so easily? Without profiting? Or it was just a short contract? Maybe they never intended to release her album and was just a away to Epic to keep her under control for the time somehow? We’ll probably never know.

But I was listening to her interview with Baazar and she mentioned that she choose not to use male or female pronouns when she writes so anyone can relate with the lyrics and that caught my attention. I mean, if she’s so free and also out of the closet and proud as a bisexual why not use both pronouns?

Yeah this could’ve been a matter of choice, but have you noticed this EP is kind of generic romantically speaking? I know it’s a Prelude, but still… After the podcast I was waiting for the story of how she was in love with the same woman for years. Or that narrative simply changed when she left Columbia?

All this adds s to my ideia about her independent era. Also the ‘Mix Rio FM’ interview when she cried talking about those years when she was told what to do and not do and how she didn’t want to be a part of the making hits techniques or play the industry’s games and how she really had to fight to be in this position she’s now.

If she had to fight she must definitely was still under contract, right? So if she was able to walk away maybe she gave them something in return. Like not using female pronouns on her lyrics. Like doing some PR. Like agreeing to that podcast back then. Like accepting and posting Yawn’s stuff on her stories. What if all this is already part of the walk free deal?

She already said the album is coming in 2022 and we will understand the complete story told by Prelude and some people think that when it comes she’ll have to do another PR, but what if she managed to give something they wanted (like support the circus) so she could walk away a little more free? Owning her masters and having at least the power to chose where she wants to go artistically is a huge deal.

I can’t help but think what the price was.

Thank you!!!

Hello dear anon! First of all, thank you for trusting my blog again to share your theories and how good they are, I'm going to tag you. From today you will be #anontheory. So whoever wants to read your theories can look for this tag and read directly what you have postulated.

Now entering your theory fully, the truth is that what you say is not something crazy. Ever since I entered this fandom in 2018, I've always been told that the girls had plans for their careers, but they couldn't get both of them out together. One had to be pigeonholed by the other so that she could succeed and it was really what we saw since Camila left the band and launched herself as a soloist.

Lauren sacrificed herself for Camila to succeed with CC1 and she did. From 2017 to 2018 and early 2019 we saw Lauren bad. She caught up in a fucking PR that she didn't do well for while Camila did her thing to her music. We saw that and I remember that it was the first thing I complained about when I joined the fandom, sending the bastards who were behind the artistic careers of the girls to hell.

What is happening now my dear friend?

That the tortilla turned and it's Camila who's caught in a shitty PR. It is Camila who sacrificed herself to make Lauren really free and that is what we are seeing now.

And if this is fully confirmed, then that sacrifice was agreed upon a long time ago.

Because we have always said it, the music industry is big business even if you are indie, you still sell your music, your art to your audience and we know that girls still have ties that tie them to the big labels. Especially Sony Music.

However, I also know that Lauren had to make her own sacrifices on her own to have what she has just as Camila did the same to have what she has. This is how she works in the shit hole dear anon. Adapt and fight for what best serves you and you can enjoy.

Even if the girls had different visions for their careers, I think that that bond they have of sacrificing for each other will always be there even if in the future they are no longer together.

Thanks again for the trust my friend, have a good day 🤗❤😘

(I know it's not the point of this scene) Sorry but this is giving me italicized "oh" vibes... They are not escaping the allegations!!

So I read this about L According to Spotify, Lauren is releasing under her own independent record label “Attunement Records” under AWAL Recordings. What does this actually mean? Is it good or bad? Has she got out of her contract with sony?

It's actually a good thing. I've been pretty sure, since April, that Lauren was free from her original contract. I wasn't ready to voice it, because Columbia was still showing her on their roster. What made me think that? Lauren was releasing songs on other projects, besides her own. If she was still under Columbia, then Temporary would have said "featuring Lauren Jauregui", and somewhere would have said she appeared on the record "courtesy of Columbia Records". The same thing with "While I'm Alive". Not only did it not say "featuring" her, but Femme It Forward actually owns the copyright of the song. So. Lauren sold the rights of the song to them. She wouldn't have been able to do that if she were still signed to a major label like Columbia. She was doing all these other things, so she could afford to make her own album and visuals. She don't want to be in debt to a Label, or enslaved by one. So, how is this a good thing? Though it is true, Sony owns AWAL Recordings, they are still an Independent label under Sony. Attunement Records is Lauren's own record company that she will be doing her music business through. She is now in control. She owns her own masters, and has creative control over her own career. She granted AWAL licensing rights to distribute, market, and promote her music, for a agreed upon number of months/years. AWAL is a three tiered company. They are looking for new talent, that either don't want to sign to a major label, or won't be signed to a major label until they have been developed more. Lauren skipped the first two tiers, and signed a third tier contract with AWAL's record label. The record label will do more for the artist, than the first two tiers, for additional percentages. For Lauren, AWAL will market, promote, distribute, get her on playlists, and get her radio play, for a bigger cut of the profits. They can provide advance money, but it has to be paid back. They can provide additional money for videos and stuff, but again, it has to be paid back. With AWAL, Lauren is responsible for her own career. AWAL is supposed to do nothing without consulting with her. She has control of the songs that go on her albums, and when singles/albums will be released. She is responsible for getting them recorded, getting the artwork done, and all that. She creates her art, completes it, hands it in, and they will do their part. Lauren is supposed to be consulted, and be in agreement with everything done, every step of the way. The only real downside, is that Sony owns it. You can bet, somewhere in that AWAL contract, it says that if and when Lauren wants more support from a bigger label, Sony will have first dibs at signing her. That's really why Sony bought AWAL in the first place. That's probably how Lauren ended up signing with AWAL in the first place. She wanted full control, which no major label would give her. Sony wasn't really ready to give her up, so they gave her what she wanted with AWAL. Sony will still be making money off her, and not really spending much, if any, to do so. It has the appearance of a win-win. Lauren gets what she wants, and Sony gets what they want. We'll see how it all works out in the end.

Ask and you shall receive!!

Angels in forbidden love is my guilty pleasure~!

Have a few detail shots cause i love this painting so much.

🌹 camren recap of 2019: part 1 (january - march)

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this post contains almost everything to do with camren in 2019*. it also includes things about their respective PRs from this year, when relevant, and a little bit of OT5 is sprinkled in as well. this year i am keeping things in chronological order unlike last year, and entries that take place over the course of multiple days will be grouped together according to the first day.

*disclaimer: some of these things very well may be coincidences, but are included anyways because we all love lauren and camila’s synchronicity.

without further adieu, let the games begin!

Keep reading

Masterpost

Camren circle

Fifth Harmony and One Direction

All the birthday posts: Lauren to Camila

Behind the scenes of Shawmila circus

Gaymila

Is Camila gay? Proofs other than Camren 

Camila being her gay self - interview 2014

Imagine you’re in a relationship with a guy - Camila 2018

The men in Miami

“How cute were those boys though”

Camila crushing on Lauren. X factor bootcamp

5H  era interviews

MY YOUTUBE PLAYLISTS WITH 5H CONTENT

#1 Camaustin and Brauren PRs. HALO Awards Nov 2014

#2 Reflection Tour. March 2015

Scoopla interview. Australia, Feb 2015

videoclips:

All the videoclips

Clothes is big on me 2014-2016

Camila laughing because of Lauren

Camren always separately single

The Vamps talking about Camren and Shawn

Talking about the Vamps in 2016

5H on Harry and Taylor

Ariana Grande on Fifth Harmony and boyfriends

Camren after 5H

Camila talking about her song of the decade. Dec 2019

Lauren talking about Camila’s Grammy nomination. Dec 2018

Lauren representing Camila on Latin Grammys

Camila talking about her worst date aka her hangout with Lauren

Zach Sang witnessed some shit

Camila talking about Señorita collab (friendzone!!)

Lauren’s instagram live with Trevor Jackson - love languages and relationships

Camila’s intro to Never Be the Same Dec 2017

Proofs after 2017

Lauren’s birthday 2018

Camila talks about her friendship with Taylor

Mastercard concert 2019 - Lauren in the audience?, Part 1, Part 2

PR interviews

Blame it on the fandom (sinking Camren 2020)

Songs and MVs analyses

Don’t Go Yet MV Theory

Symbolism and references

Taxi (Camila loves English men)

Prelude: Sorry (and This Love)

other songs:

Give me love by Ed Sheeran

On Camila’s playlists

Camila’s Spotify playlists 2018

Longer answers to asks

Jealousy now. 2020

Is Camren still real? 2020

Lauren’s management. 2021

Does Lauren regret coming out? Closeting in the industry

My favorite Camren moments

The rings 

Are the girls’ PRs because of their queerness or not necessarily?

Why is there more speculation about Shawn being gay than about Camila?

“How could I ever be insecure? I was the snowflake queen.”

I'm mesmerized

🌹 camren recap of 2019: part 3 (july - september)

(1) (2) (3) (4)

Keep reading

Lux, over text: turn around :)

Lux: no the other way

Lux: wrong way again

Katarina: where are you?!

Lux: at home, but the idea of you turning aimlessly in circles amuses me