The New Women’s Nike Middle East Campaign Is Impressive

The New Women’s Nike Middle East Campaign is Impressive

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The global label cherry-picked five pro and sporting aficionados from a range of disciplines, including Parkour Trainer Amal Mourad, boxer Arifa Bseiso, fencer Inès Boubakri, singer Balqees Fathi, and figure skater Zahra Lari to star in a short film that explores the question “What will they say about you?” narrated by Saudi artist Fatima Al-Banawi.

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