The Boys At The Make A Wish Meet In Portugal. 13/07/14

One Direction: ‘Who We Are’ autobiography book signing, Park Royal Studios, London

2014 American Music Awards - Press Room

niallhoran: Daily !

Meet the new scent of your dreams.

Today, the boys of One Direction created internet pandemonium yet again by revealing the bottle of their third scent, titled “You & I.” And this truly is epically massive beauty news: It turns out that their debut perfume, Our Moment, was the fastest-selling female fragrance of 2013.

So how does this new one measure up? “I think they kind of blend together, almost like a uniform,” Liam says. “But this time, we all sat down, looked at what’s on the market, did our research, and smelled a lot of things.”

“It gives you a bit of background into what’s out there,” Louis explains.

“So this one is fruity, but a little bit more toned down and not too bold,” Liam continues. “Not like the ones that give you a headache after.”

To contextualize the fragrance out of boy-speak (even though it’s admittedly precious), You & I is basically a sparkling fruity scent. Think mango and grapefruit mixed with pretty pink flowers like orchids and peonies. It’s pure girly sweetness, epitomized by the “free charm that comes on the bottle—a beautiful little touch,” Liam adds.

As the boys point out, the launch event in New York City today (yes, this editor got to meet them!) was something of a milestone. “We’ve got as many fragrances as albums,” Liam notes. And speaking of, their fourth LP sounds like a winner. “We’re really hands on this time,” Liam says. “A lot of our singles are bold and pop, but there’s a chill factor on the new one. It’s like driving down a road in California on a lovely day.”

One Direction’s sound, in fact, has done some maturing with each album. And, Louis insists, the same is true with their scents. “I suppose it’s happened naturally in the progression of the three. That’s the way we wanted it,” he says. “But it’s not a drastic change.”

There is a drastic change, though: “I used to rob my dad’s cologne when I was 11 or 12—one of those real disco scents. Remember One Million?” Liam asks Louis of Paco Rabanne’s iconically overwhelming fragrance. “Oh, yeah. It smells like a club,” Louis responds with a laugh. “What about Joop?” he retorts. “It’s good, mate, but you do two sprays and then you’re just lightheaded.”

But ironically it’s not fragrance that’s the most pervasive smell on tour. “Someone had eaten a peperami (a beef jerky snack) and I smelled their breath on stage, and I actually said ‘Who’s had a peperami?’” Louis jokes. “Personally, I think it’s Liam or Niall or Zayn.”

“How did I get involved in this?” Liam asks. “Zayn has strong for peperamis.”

“So does Niall,” Louis points out.

“Yeah, but Niall always smells like fresh cotton,” Liam responds.

“Maybe fresh cotton with bad breath.”

You & I is available for pre-order tomorrow on Macys.com, and will be officially available for purchase nationwide on August 26th.

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One Direction during filming of the Graham Norton Show at the London Studios, in central London. 

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